Accountants for YouTubers
Specialist accountants for UK content creators. We handle the tax, the VAT and the AdSense side, so you can get back to doing what you do best.
You should not have to explain your own business to your accountant
The channels we look after
More than 35 million subscribers between them. Whatever your situation, we have almost certainly seen a version of it.
The questions we answer every week
These are the ones creators bring to us. Your accountant may never have been asked any of them.
- Does my AdSense income count towards the VAT threshold?
- Why has tax been taken off my YouTube earnings before it reached me?
- Should I be a sole trader or a limited company?
- How do brand deals, sponsorships and affiliate income get treated?
- What can I legitimately claim for? Kit, studio, travel, software?
- I earn across YouTube, TikTok and Instagram. Does each one work differently?
Some of these have short answers. Some of them are worth thousands of pounds if you get them right and cost you thousands if you get them wrong.
Either way, you should be able to ask without being charged for the time it takes your accountant to go and look it up.
Where creators lose money
Paying VAT they never owed
Not all creator income counts towards the VAT threshold. We have had people come to us who registered when they did not need to, on the advice of a general accountant.
Losing a slice of every AdSense payment
There is US withholding tax on YouTube earnings, and if the paperwork with Google has not been done properly it comes straight off your turnover. It is fixable, and it is easy to miss if you have never seen the form before.
Claiming too little
If your accountant does not understand why a creator expenses the things they expense, they will not claim them. That is money left on the table every year.
Finding out too late
Creator income moves fast. By the time your accounts are filed nine months after the year end, the chance to do anything about the tax bill has gone.
What we do
Depending on your needs, we can offer a combination of the following accounting services.
Bookkeeping
Scan a receipt with your phone and forget about it. Everything sits in one place, so you always know where you stand.
Tax returns
Self assessment or corporation tax, prepared and filed, with everything claimed that should be.
Company formation
If a limited company makes sense, we set it all up, including moving your AdSense across.
Tax planning
Looking at what is coming rather than filing what already happened.
VAT
Whether to register, when, and on what. Then we run the returns.
Creators abroad
Residence, double taxation, and what moving actually does to your YouTube income before you commit to it.
What working with us is like
You speak to a person
Brendan leads our creator clients and takes every first call. After that you have a named client manager, not a queue.
Fixed pricing, no hourly rate
Ask us anything, whenever. There is no clock running.
However you want to reach us
Most of our creators send a voice note on WhatsApp. That works for us.
Your numbers, on your phone
Everything lives in software that we set you up with.
Who we work with
Creators whose content has become a real business. Most of our clients are earning at least £50,000 a year and growing.
If you earn less than that, get in touch anyway. We would rather point you in the right direction than sign you up before it makes sense.
FAQs
Do I pay tax on YouTube income?
Yes. Once you are earning from your content, HMRC treats you as running a business. That means registering, keeping records and filing a return, even if the channel is not your main job.
Does AdSense count towards the VAT threshold?
Not in the way most people assume, and plenty of accountants get this wrong. It is worth a second opinion before you register.
Why is tax being deducted from my AdSense?
US withholding tax. It applies to YouTube earnings and it is dealt with through Google. If it has not been set up correctly you are losing a percentage of your turnover, and it can usually be put right.
My AdSense is in my personal name but I have a limited company.
It needs moving across. Google will do it and the process has got much easier recently. We handle this for creators regularly.
Can I claim my camera, laptop and studio?
Generally yes, where they are used for the channel. Where there is personal use the detail matters, which is worth getting right rather than guessing.
Sole trader or limited company?
Depends on what you earn, how much you need to take out, and where the channel is going. We will show you both sets of numbers.
Do you only work with big channels?
No. We look after channels with millions of subscribers and creators who have recently started earning properly.
Have a chat with Brendan
Our creator lead Brendan will tell you how we can help on a free discovery call. Get advice about your specific situation and whether you are set up right. If we are not the right fit, we will point you in the right direction.
