How to manage your workload as a content creator

When you start any new venture, you do everything yourself.

From managing your social media accounts to recording and editing your videos to taking your photos.

As you grow, so does the demand from your following.

Now, this chapter isn’t anything to do with accounts and tax, but about making that move from working IN your business to working ON your business. And most importantly, seeing what you do as a business and not merely just you, the person.

You’re building your brand which is important to grow your following, so you have a red hot audience to buy from you - or command sponsorship deals with brands that want access to your audience.

What should I prioritise first?

As the demands on your time increase, it becomes important to build good systems.

All the most successful businesses and entrepreneurs build systems in their business so they can run without them.

If you haven’t already, read the book ‘The E-Myth Revisited’ by Michael Gerber. It’s a classic on the importance of building out systems in your business so you can focus on what you do best. 

We all have tasks we can be doing which will earn us different notional amounts, say £10, £100 and £1000 an hour tasks.

What you need to be focusing on are the £1000 an hour tasks. 

This means delegating out all the tasks you currently do which someone else could do at a lower hourly rate. 

This could include:

• Video editing
• Copywriting
• Repurposing content
• Bookkeeping
• Content writing 

There are lots of freelancers you can find on sites such as People Per Hour, Fiverr, or Upwork that can help you out with these things at a competitive cost.

But before you do that, think about what you can document first to make it easy for whoever you delegate work to, do it to your standard. That is the key to building systems and processes that can streamline your business. 

For example, write out your whole video editing process. Right from the initial stages of ideas to draft video to ready for posting.

How to manage each stage? 

Create a checklist for what needs to be done with each video for example:

• Obtain captions
• Create copy
• Post on Insta, Youtube, Facebook Post on website
• Create blog 

At Capture Accounting, I use a software called Notion which is awesome for managing my social media content and collaborating with my remote team. We have created workflows for our video production and social media posts so all I need to do is record the video and my team can do the rest. 

In Summary

By having systems made up and checklists designed for each process, you can guarantee the quality of your output. And remove yourself from the process that can be done by others to free up your valuable time. 

And once you have a team around you they can repurpose your content to make it go further and help you build up a following on secondary social platforms without you getting involved.

Action Point

Start to document processes of your business so you can begin to delegate out tasks that you don’t need to do and free up your time for higher-value activities

Watch Out For

Being stuck IN your business and not maximising your potential by focusing on your most PQO (Productive Quality Output)!