New UAE Media Law 2025: What Content Creators and Influencers Must Know

If you're a content creator or influencer operating in Dubai or the UAE, or are thinking about making the move, there's a crucial update you need to know about. The UAE has just implemented new rules that could land you with fines of up to AED 1 million if you get it wrong.

The new law came into effect on 29th May, and it's changed the licensing landscape for content creators and influencers operating in the UAE. However, if you’re a creator, there’s no need to panic just yet. 

What's Changed?

Here's the bottom line: you now need TWO licences instead of one.

Previously, content creators only needed a media licence from the UAE Media Council. That's no longer enough. The new law requires you to obtain a business licence first, before you can even apply for your media licence. You are now required to have:

1. A Commercial Licence (Trade or Freelance)

This is your business foundation - the licence that allows you to legally operate and earn money in the UAE.

2. A Media Licence from the UAE Media Council 

This specifically authorises you to create and distribute content as an influencer or content creator.

Who Actually Needs These Licences?

If you're earning money from content creation in the UAE, this applies to you. That includes:

• Brand collaborations and sponsored posts
• Affiliate marketing commissions
• Product sales through your channels
• YouTube AdSense revenue
• Any paid partnerships or promotions

Currently, the UAE Media Council is offering a free permit to content creators needing the business licence for the next three years, in order to adapt to the new regulations. 

Step 1: Getting Your Commercial Licence Sorted

You'll need to obtain this from either a Free Zone authority or the Department of Economic Development (DED) on the mainland. This licence allows you to sponsor a visa and register a legal business entity.

The Freelance Route

For most content creators, a freelance licence is the sensible starting point. You can obtain one from many free zones like Meydan, Dubai Media City, Fujairah Creative City, RAKEZ, or IFZA. Expect to pay between AED 5,000 and AED 15,000, depending on which zone you choose.

Why freelance licences work well for creators:

• Lower setup costs than full trade licences
• Tax-free income up to 1 million dirhams
• Simpler compliance requirements
• Perfect for solo operators

The Trade Licence Option

If you're planning to hire staff or run a larger operation, a trade licence gives you more flexibility. This allows you to sponsor dependents and operate as a full business entity, though it comes with higher costs and more compliance requirements.

Abu Dhabi Law

Abu Dhabi has been particularly proactive - since 2024, the Abu Dhabi Department of Economic Development (ADDED) has mandated that all influencers must hold a trade licence. Get caught without one and you're looking at fines of up to AED 10,000.

Step 2: Apply for Your Media Licence

Once your commercial licence is sorted, you can apply for your media licence from the UAE Media Council. This costs AED 1,000 per year, including renewal.

The UAE Media Council offers various permits, including:

• Licences for advertising or media content
• Audio and visual podcasting permits
• Temporary licences for visiting creators

The Content Rules You Need to Follow

Getting licensed is just the start. The new law establishes 20 mandatory content standards that you must follow. Break these rules and the penalties can be eye-watering.

Penalties That Could Cost You Big

Religious and State Violations:

• Disrespecting Islamic beliefs or other religions: Up to AED 1 million
• Insulting state symbols or leadership: Up to AED 500,000
• Undermining national unity: Up to AED 250,000

Content-related Violations:

• Publishing false information: AED 5,000 to AED 150,000
• Promoting destructive ideas: Up to AED 100,000
• Inciting criminal behaviour: Up to AED 150,000

Licensing Violations:

• Operating without a licence: AED 10,000 first offence, AED 40,000 for repeat offences
• The UAE Media Council has the authority to monitor and remove content that breaches these rules, so this isn't just theoretical - it's actively enforced.

Content Creator Action Plan

1. Assess Where You Stand Right Now 

If you're already creating monetised content in the UAE without proper licensing, you need to act immediately. The enforcement mechanisms are real and active.

2. Choose Your Licence Structure 
The choice between freelance and trade licence depends on your business model, income level, and long-term plans. Consider:

• Your annual revenue projections
• Whether you plan to hire staff
• Your visa and residency needs
• Tax implications for your specific situation

3. Budget for the Full Cost 
You're looking at AED 5,000 - AED 15,000 for your commercial licence, plus AED 1,000 annually for your media licence. Factor in ongoing compliance costs too.

4. Get Your Business Processes Right 
With formal licensing comes proper business obligations - accounting, tax compliance, and regulatory reporting. Make sure you get these right from the start.

Get This Right From the Start

If you're operating in the UAE or considering the move, don't wait to address these requirements. The enforcement is real, the penalties are substantial, and the compliance process takes time.

At Capture Accounting, we specialise in helping content creators working in Dubai or considering the move to navigate these complex licensing requirements.

We've guided creators through the entire UAE business setup process - from choosing between freelance and trade licences to maintaining compliance whilst keeping their UK business interests optimised.

We know your industry inside out and understand that getting the structure right from day one is crucial for long-term success.

Are you ready to ensure your UAE content creation business is properly structured and compliant?

Book a discovery call with us to discuss your specific situation and ensure you're operating legally and efficiently in the UAE's evolving regulatory landscape.